On-brand content,
at the pace you need.
AI that drafts blog posts, social, and emails in your voice, ready for a human to approve.
Most businesses know content works. They just can’t keep up. The blog goes quiet, social gets sporadic, and the newsletter slips, because creating it consistently is a second full-time job. We learn your voice and how your content gets made, then build a pipeline that drafts on brand and repurposes one piece into many, with a human approving every piece.
Start with Maggie for €3.99. Built around your brand voice and the tools you publish with.
You know content works. You just can’t keep up.
The strategy is rarely the problem. Consistency is. Most teams stall in the same handful of places between a good idea and a published piece.
The blank page wins
Starting from nothing is slow and draining, so the post that was due Monday is still not written Friday. A strong on-brand first draft gets you to editing in minutes, not hours.
The cadence falls apart
Content only compounds when it is consistent, but it is the first thing dropped on a busy week. A pipeline keeps publishing steady even when your team is slammed.
Repurposing never happens
One good piece could become a newsletter, five social posts, and a video script. In practice it gets published once and forgotten. Automation turns each piece into many.
The voice drifts
Hand content to three people or three tools and you get three different voices. A pipeline tuned on your brand keeps everything sounding like you.
It doesn’t get found
Content written without search intent in mind never ranks and never gets read. SEO-aware drafting gives each piece a real shot at being discovered.
One person carries it all
When content lives on a single stretched marketer or the founder, it stops the moment they get busy. A pipeline takes the heavy lifting off that one person.
The math behind consistent content.
Publishing consistently is where most teams break down, and where AI now does the heavy lifting.
Of B2B marketers now say they use generative AI tools in their content work. The question is no longer whether to use AI for content, but how to use it well.
Of B2B marketers say they struggle to create content consistently. Consistency, not ideas, is the wall most teams hit.
Of B2B marketers generated demand and leads with content marketing in the last year. The teams that keep publishing are the ones that win.
A content pipeline, not a single bot.
From the first brief to a piece repurposed across every channel, these are the places a content pipeline tends to pay off fastest.
Blog posts & articles
Strong, on-brand first drafts written to a brief, so your team starts from a solid draft and spends its time editing, not staring at a blank page.
Social posts
Channel-ready social content in your voice, drafted in batches so your calendar stays full without the weekly scramble.
Email & newsletters
Newsletters and campaign emails drafted from your latest content and updates, ready for a human to review and send.
Repurposing
One piece becomes many: a blog post turns into social posts, a newsletter, and a script, so every idea earns its keep across channels.
SEO-aware drafting
Drafts built around real search intent and keywords, so your content has a genuine shot at being found instead of buried.
Brand voice, kept
The whole pipeline is tuned on your existing content and guidelines, so everything it produces sounds unmistakably like you.
How a piece moves through your content pipeline.
The path a sharp content team would run, every time, without the cadence slipping or the voice drifting.
- 1
A brief goes in
A topic, a keyword, or a product update kicks things off. The pipeline knows your voice, your audience, and your goals.
- 2
An on-brand draft comes out
A strong first draft is written to the brief, in your voice and structured for search, so your team starts at editing.
- 3
A human reviews and approves
Your team checks facts, adds the human touch, and approves. Nothing publishes without a person signing off.
- 4
It publishes and schedules
The approved piece flows into your CMS or scheduler and goes out on cadence, automatically.
- 5
It gets repurposed
The same piece becomes social posts, a newsletter, and more, so one idea works across every channel.
A writing tool won’t fix your content. A real pipeline will.
Plenty of businesses buy an AI writer, generate a pile of generic posts, and quietly stop when they realize it all sounds like everyone else.
The tool was never the answer. No clear brief, no brand voice, no review step, and no plan to repurpose are the problem. A generic writer dropped onto that just produces forgettable content faster.
So we learn your voice and how your content actually gets made first, build the brief and review steps around it, then automate the heavy lifting end to end.
That is why you never get generic AI slop from us.
A generic AI writer, used raw
You paste prompts into a writing tool, publish content that sounds like everyone else’s, and watch it get ignored. Effort spent, brand diluted, nothing to show for it.
A pipeline tuned to your voice, with a human in the loop
We tune the pipeline on your real content, build in briefs and human approval, and wire it into how you publish, so consistent, on-brand work actually ships.
Built around the tools you publish with.
We plug the pipeline into your CMS, email, and social tools, so there is nothing to rip out and replace.
Running something not listed here? We almost certainly integrate with it. The audit confirms it.
Fast content that protects your brand.
Producing more should never mean publishing something off-brand or untrue. We build for that from day one.
A human approves every piece
Nothing publishes on its own. Your team reviews, edits, and signs off on every piece, so the pipeline gives you speed without giving up control of your voice.
On brand, and fact-checked
Drafts are built from your own material and guidelines and prepared for a fact check, so you avoid the off-brand, made-up content that erodes trust.
We build practical guardrails, not legal advice. On claims and compliance we work alongside you and your own counsel.
Your AI guide for getting content moving.
Maggie is the friendly AI assistant who kicks off your project. She asks smart questions about your voice, your channels, and where content stalls today, so our human experts arrive already up to speed and your call counts.
- Asks the right questions about your brand voice, channels, and goals
- Maps how content gets made today and where the cadence breaks down
- Works at your pace, with no pressure and no jargon
- Hands a complete brief to our experts before your call
From “where do I start?” to shipped systems.
Three clear phases. First we audit and plan, then we build, test, and deliver, and finally we maintain and keep improving what is live.
Find where AI actually fits, and leave with a roadmap you can act on.
- Register, then chat with Maggie solo for €3.99
- Bring the team in for full discovery at €15 per seat for a deeper interview
- A 1-hour expert advisory call is included once team discovery passes €75
- Receive your written roadmap with priorities, timeline, and a quote
Turn the roadmap into a working content pipeline, tuned to your voice, wired into your tools, and tested on real pieces.
- You pick which content workflows to build first
- We send a scoped proposal with fixed, project-based pricing
- We build across milestones with regular check-ins
- You receive a working, documented content pipeline ready to run
Once you are live, we keep everything running and keep improving it.
- We fully manage everything we ship for one flat monthly fee
- Token usage is billed at cost with no markup
- Monitoring, fixes, and small improvements are included
- Plans scale with your workload
Less than one freelance retainer.
The full roadmap costs less than a few months of a freelance writer, and the pipeline keeps producing long after. It pays for itself the first time consistent content brings in a customer who found you. Start with Maggie for €3.99, then bring the team in when you are ready.
Start solo
One person sits down with Maggie and maps how the work runs today, no call, no commitment.
- Guided discovery with Maggie, at your own pace
- Maps your process and tools so nothing gets missed
- See exactly where AI could fit
- Upgrade to full discovery anytime
Full discovery
1-hour expert advisory call included past €75
Bring in everyone who runs the work. The interview goes deeper, so your roadmap is built on the whole operation, not one view of it.
- A deeper, more in-depth interview for every seat
- Map every workflow, not just one
- A 1-hour expert advisory call once you pass the threshold
- A sharper, more complete roadmap as a result
Then: your full audit
Around €1,200–€1,800, scoped to your operation
After discovery, your complete tailored roadmap for your content engine, delivered in writing. We scope and price it to your operation, and only get to work once we both agree the opportunity is real.
- The voice, brief, and review steps that make content work
- A step-by-step build roadmap with timeline
- The exact CMS, email, and social integrations to wire up
- An initial quote to build and run it for you
Frequently asked
Will this replace my writers or marketer?+
No. It takes the blank-page drafting and the repetitive repurposing off your team so your people spend their time on strategy, editing, and the human judgment that makes content good. Many businesses use it to publish far more consistently without hiring a full content team.
Will the content actually sound like us?+
Yes. The pipeline is tuned on your existing content and brand guidelines, so drafts come out in your voice. And because a human reviews and approves every piece, anything off-brand gets caught before it ships.
Is this just generic AI content?+
No. Generic AI content is exactly what we build against. We start from your voice and a real brief, draft around genuine search intent, and keep a human in the loop, so the output is on brand and worth publishing, not filler.
Does it work with where I already publish?+
Yes. We build around WordPress, Webflow, HubSpot, Mailchimp, the major social schedulers, and your docs, so approved content flows into the tools you already use. There is nothing to rip out and replace.
Do I need to be technical or already use AI?+
Not at all. Most of the teams we work with are not technical. Our experts handle the setup, the integrations, and the jargon while you stay focused on your message.
How fast can we be live?+
Your written roadmap typically lands within about five business days of your expert call. A first pipeline for one channel, like your blog or newsletter, often follows shortly after that.
Stop letting content slip. Get the plan.
In a few short steps you will know exactly where a content pipeline fits, what it produces for you, and what it costs. Start today with Maggie for €3.99.